By: Megan Palera
Black Thursday is the new Black Friday as retailers begin the price-slashing even earlier this year.
Walmart shoppers like Steph Bockelman are already tracking down the good Black Friday sales.
"They only come once a year so it's good to get them while you can," Bockelman said.
And she's looking forward to sleeping in. For the first time in Walmart's history, the store is rolling back prices all the way to 8 p.m. on Thanksgiving.
"People are a little more attuned to start a little bit earlier and get it done and that way it spreads the customer flow out so that we don't have so much of a traffic jam," Lincoln Walmart Co-Manager Mark Hall said.
Also new this year is a special one-hour guarantee sale on electronic items, including the iPad 2. The guarantee? Everyone in the store by 10 p.m. will get the items at the slashed prices, even if they sell out.
"We're trying to make it just the best type of shopping experience that we can," Hall said.
The holiday shopping wars are shaping up to be extremely competitive this year. Toy's 'R' Us and K-Mart will open their doors at 8 p.m. Thanksgiving Day. So will Sears, but the stores is also upping the ante with online deals starting this Sunday at 5 a.m.
Another big box giant, Target, is taking things up a notch by opening for the first time at 9 p.m. on the holiday. Some Target employees are outraged by the early sales. They've started an online petition against Target moving up Black Friday, saying it will cut into the holiday.