By: Bill Schammert
The day after Christmas consistently ranks in the top five for the busiest shopping days of the year, and it's no surprise. According to the National Retail Federation, more than 10-percent of holiday gifts will be returned.
At SouthPointe Pavilions, the revolving door spun constantly. In many windows, signs showing 30-percent, 60-percent, even 75-percent off, enticed shoppers. And the crowds flourished, despite bitterly cold temperatures.
"Didn't have to work today," shopper, Betsy Carr, said. "Thought we'd come out and hit up some sales!"
For SouthPointe, in 2011, December 26th sales rivaled that of Black Friday.
Barbara Walter says she was out spending gift cards.
"Just seems like there's more sales," Walter said. "So, I'm definitely getting more done."
Mall officials say, just this holiday season, they've sold $400-thousand worth of gift cards.
"It's hard to find stuff that everyone likes," shopper, Tiffany Neukirch, said. "So, I think it's the easiest thing to do."
Early holiday numbers snow more than 40-percent of shoppers throughout the country bought gift cards for at least one person. That's the highest number ever, according to the National Retail Federation.
"It's probably one of my favorite things to get," Neukirch said.