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SOURCE: GuestCentric Marketing
Cloud software replaces marketing agencies for leading hotel chain mobile needs
Fairfield, NJ (PRWEB) January 22, 2013
GuestCentric, the leading provider of all-in-one digital marketing software for hotels, announced today that Tivoli Hotels & Resorts, a leading chain of hotels, spas and other leisure companies, has selected GuestCentric as their provider of smartphone websites for all their properties. The new mobile optimized website enables Tivoli Hotels to meet the growing needs of its demanding customers and provides the company with the ability to deliver an extraordinary service to mobile hotel shoppers.
The high-end Tivoli Hotels & Resorts chain, a member of Global Hotel Alliance, boasts 2,939 rooms and apartments in 8 cities and resort destinations, including the flagship Sao Paulo hotel and the world-renowned Eco-resort in Praia do Forte, Bahia, Brazil.
Tivoli Hotels’ new mobile website takes advantage of the extensive behavioral data that GuestCentric has collected from millions of consumers on mobile device use. This data has been used to perfect mobile website design that meets the simplicity and usability that customers search for with features like tap to call, directions at their fingertips and beautiful sleek looking websites.
“Mobile is an unavoidable reality. It already represents 15% of all visits, three times more than last year and we were looking for a solution for our hotels, but also our restaurants, bars and spas” states Filipe Santiago, Chief Sales & Marketing Officer at Tivoli Hotels and Resorts. “To service mobile consumers, you cannot just adapt your existing website design. GuestCentric was the only supplier that understood that mobile users want something different and the software is clearly the most intelligent and user-friendly in the market. We couldn’t believe how quickly we were able to deploy our solution.”
Tivoli Hotels and Resorts selected GuestCentric’s hotel mobile solution for its innovative design, but also for it market-leading capabilities like full control over mobile-optimized content and pictures, multi-language capabilities, mobile Search Engine Optimization, extensive reporting and analytics, and high-performance hosting of the new mobile website. Tivoli Hotels & Resorts new mobile website is based on leading edge HTML5/CSS programming and responsive design so that it performs on iPhone and iPad as well as smartphones and tablets running the Android, Blackberry, Windows Mobile and Kindle operating systems.
“Tivoli Hotels and Resorts is another customer taking advantage of our all-in-one digital marketing software with a focus on mobile. GuestCentric’s cloud software for hotels is expanding rapidly into higher end hotel market segments, traditionally the territory of travel marketing agencies”, said Pedro Colaco, GuestCentric’s President and CEO. ”We are delighted to partner with such a prestigious brand as Tivoli Hotels and Resorts for their mobile needs.”
GuestCentric is the innovator of a new category of products for hotels: the all-in-one digital marketing system that helps hotels provide extraordinary service to their online shoppers wherever they may be: the web, mobile and social networks.
Our hotel digital marketing software in the cloud focuses on revenue generation with simplicity and ease-of-use. Our software, combined with the expertise of our award-winning team provides all the killer features needed for hotel digital marketing success: responsive hotel website design, easy-to-use content management, comprehensive SEO, innovative hotel social media and mobile marketing and increased online bookings with a booking engine optimized for smartphones and tablets and seamless integration with online travel agents through sophisticated channel management.
For additional information, visit http://www.guestcentric.com
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