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SOURCE St. Jude Children's Research Hospital
Kmart, CVS/pharmacy, ANN INC., Domino's Pizza and the Generosity of Corporate Partners Drive Campaign's Success
Online Giving Increases 63 Percent, Hispanic Donor Engagement at All-Time High
MEMPHIS, Tenn., Feb. 25, 2013 /PRNewswire-USNewswire/ -- St. Jude Children's Research Hospital® and the generous consumers and partners who supported the ninth annual St. Jude Thanks and Giving® campaign have something to celebrate this year, raising more than $72 million in support of the organization's mission of finding cures and saving children battling cancer and other deadly diseases. The annual holiday campaign's results represent a projected increase of nearly 14 percent over the previous year, boosted by record-breaking fundraising by its world-class corporate partners, unprecedented levels of online engagement and donations, and a sharp rise in contributions from Hispanic donors. The campaign has now raised more than $380 million for St. Jude since its inception.
St. Jude Thanks and Giving corporate partners, which include more than 60 of America's leading companies and brands, raised more than $60 million this year, an increase of more than 12 percent from last year. New partners Coca-Cola, Carnival Cruise Lines, Coldwater Creek, ICING and Gifts That Give joined returning partners Kmart, CVS/pharmacy, DICK'S Sporting Goods, Ann Taylor LOFT, Kay Jewelers, Williams-Sonoma Inc., Domino's Pizza, GNC, HomeGoods, New York & Company, Claire's and many others, who asked their customers to support St. Jude while shopping during the holiday season. These companies also leveraged valuable media assets to raise awareness for the campaign and integrated innovative online, mobile, digital and in-store initiatives – from exciting new apps to specialty merchandise – to maximize consumer giving.
"Without the generosity and caring support of our St. Jude Thanks and Giving corporate partners and their customers from all over the country, we would not be able to continue to save the lives of children who come to St. Jude from communities across the nation," said Marlo Thomas, national outreach director for St. Jude Children's Research Hospital. "For more than 50 years, my father's dream to save the lives of the sickest children – no matter their race, religion or if their family can pay – has been the mission of St. Jude. We are incredibly grateful to our partners for their continued dedication."
The funds and awareness raised by this year's St. Jude Thanks and Giving campaign were boosted by an increased focus on emerging media and strong digital engagement. Donations from online, mobile and offline channels grew by 40 percent over the previous year, while online efforts alone grew by 63 percent. The 2012 St. Jude Thanks and Giving campaign generated significant increases in St. Jude Facebook likes and Twitter followers, the latter of which were seven times more engaged than in previous campaigns.
As a result of the longtime commitment of St. Jude to reaching Hispanic donors, St. Jude's Spanish-language website, hospitalsanjudas.org, saw an increase in donations of 99.6 percent from last year. The support of St. Jude celebrity friends – including singer/songwriter and campaign spokesperson Luis Fonsi, as well as Sofia Vergara, Daisy Fuentes, Prince Royce and Juanes, among others – combined with social media efforts within the community, pushed Hispanic donor engagement to record-setting levels.
Additionally, supporters participated in St. Jude Give thanks. Walk.™ events in more than 90 markets across the nation, helping to raise more than $4 million for the campaign.
"The fact that the St. Jude Thanks and Giving campaign continues to grow each year is a testament to the incredible support of our corporate partners and the individual donors who choose to support the lifesaving mission of St. Jude during the holiday season," said Richard Shadyac Jr., chief executive officer of ALSAC/St. Jude. "Though their generosity can never fully be repaid, it is felt every day by children receiving the best possible treatment for the toughest cases of cancer and other deadly diseases, and by the families who never get a bill from St. Jude."
Created by Marlo, Terre, and Tony Thomas, the St. Jude Thanks and Giving campaign utilizes a multi-media approach to unite celebrities, media and corporate partners during the busy holiday season in support of the groundbreaking research and lifesaving treatment that takes place at St. Jude. It costs $1.8 million to operate the hospital each day, and unlike other hospitals, more than 75 percent of that funding comes from the public through campaigns like St. Jude Thanks and Giving.
In 2012, the top fundraising partners include:
"We are very proud to be a national partner of St. Jude Children's Research Hospital," said J. Patrick Doyle, Domino's Pizza president and CEO. "St. Jude has touched the lives of children all over the world and even helped save the life of a Domino's team member's child."
St. Jude Thanks and Giving kicked off Thanksgiving week. Heartwarming national television spots featuring some of the biggest names in film, television, music and sports aired on broadcast and cable stations. New this year to the campaign were Michael Strahan and Sofia Vergara, who joined longtime celebrity supporters Jennifer Aniston, Robin Williams, Shaun White and singer/songwriter Luis Fonsi, alongside Marlo Thomas and courageous St. Jude patients. The campaign was also supported by national print, online, out-of-home and theatre advertising, as well as a multitude of national media appearances by Marlo Thomas, all of which combined to broadly raise awareness and support overall fundraising for St. Jude Thanks and Giving.
To learn more about St. Jude, please visit www.stjude.org.
About St. Jude Children's Research Hospital:
Since opening 50 years ago, St. Jude Children's Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting stjude.org or following us on facebook.com/stjude and twitter.com/stjude.
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