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Free returns policy challenges major online retailers
NEW YORK, March 5, 2013 /PRNewswire/ -- OneStopPlus.com®, the world's first and only web-mall for plus-size women, announces a revamp of their popular Shopper's Club membership program with the addition of a free returns policy and fit guarantee.
With Shopper's Club members up by 37% compared to the previous year, OneStopPlus.com has decided to further improve their membership value in order to stay well ahead of competition from any other major online retailer. Existing Shopper's Club members who currently receive $2.99 flat rate shipping for an annual fee of $19 can upgrade to the new Shopper's Club to receive the added bonus of free returns on every order.
With fit and sizing being the number one issue for women shopping for plus size apparel online, OneStopPlus.com decided to launch a Fit Guarantee. Jim Lofgren, VP and General Manager of OneStopPlus.com®, says; "We want our customers to feel completely satisfied with the products they order, and we are confident in our ability to provide the best products on the market at OneStopPlus.com. We guarantee that our products will fit, or our Shopper's Club members can return them for free!"
A comprehensive survey to 63,000 female customers revealed that OneStopPlus.com customers prefer free returns to any other perk offered, in addition to the benefit of flat rate shipping. "Other online retailers offer free shipping with their paid memberships, but our research shows that what our customers really want is the ability to return their purchases for free," says Jim Lofgren.
About OSP Group
OSP Group is the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands under the OSP Group umbrella include: Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), fullbeauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), Bargain Catalog Outlet - BCO® (BCOutlet.com) and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.
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