NACCO Materials Handling Group (NMHG) Launches Two Global Sites on Ektron CMS
Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith.
Websites are key online destinations for market-leading forklift truck brands Hyster and Yale
NASHUA, N.H., March 20, 2013 /PRNewswire/ -- Culminating an in-depth project to consolidate multiple websites for their market-leading Hyster and Yale brands into two internationalized sites, NACCO Materials Handling Group (NMHG) has launched two new websites, www.yale.com and www.hyster.com, on the Ektron web content management platform.
NMHG commissioned Ektron Elite implementation partner Realise Digital to design and implement the Hyster and Yale sites. The design from Realise Digital ensures consistency across brand and messaging and allows for better conversion, marketing agility, improved SEO, a lower total cost of ownership and easier maintenance by the NMHG marketing department.
"We're a global organization that operates in Europe, Middle East and Africa, the Americas, Asia Pacific, and China," said Kate Pointeau, Brand Manager for the Hyster brand and lead for the site project. "The two brands need to be positioned very distinctly and differently in the market. We wanted to create a different customer experience for each brand, consistent for each branch at a global level but personalized to each region. "
Ektron Smart Forms are used extensively in the Hyster and Yale sites, especially in the "Product Selector" section. Smart Form templates simplify web page creation for NMHG by separating content creation from its ultimate presentation and help Hyster and Yale site managers maintain consistency and branding across every page. Ektron PageBuilder templates were created for marketing and landing pages, affording site managers flexibility within the existing design framework. Another showcase feature of both the Hyster and Yale sites are regional and multilingual capabilities, the sites having the capability to switch content and language dependent on the visitor's selection.
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.
Posted By: KLKN Newsroom firstname.lastname@example.org Michael Arellano has been charged in the shooting death of 38-year-old Shane Newman. Arellano was in Lancaster County court Wednesday. The 21-year-old is chargedMore >>
Michael Arellano has been charged with murder in the shooting death of 38-year-old Shane Newman.More >>
A Nebraska senator will spend two days on house arrest after pleading guilty to a DUI. A Douglas County judge sentenced State Senator Scott Lautenbaugh Monday. Along with house arrest, he will spendMore >>
A Nebraska senator will spend two days on house arrest after pleading guilty to a DUI.More >>
Wednesday, June 19 2013 9:16 AM EDT2013-06-19 13:16:47 GMT
Posted by: KLKN Newsroom, email@example.com A scary situation this morning for a few central Lincoln residents when police say they're held against their will. Police say a group of people forced their wayMore >>
A scary situation Wednesday morning for a few central Lincoln residents when police say they were held against their will.More >>
Posted By: KLKN Newsroom firstname.lastname@example.org A woman is recovering after being hit by a car while riding her moped. The woman has non-life threatening injuries and is expected to recover. The car that hitMore >>
A woman is recovering after being hit by a car while riding her moped.More >>
By: Bill Schammert email@example.com People in the North Bottoms neighborhood recently found out they could have elevated levels of lead in their yard. But, at a meeting Tuesday night, they wereMore >>
People in the North Bottoms neighborhood recently found out they could have elevated levels of lead in their yard. But, at a meeting Tuesday night, they were more worried about the city coming for their homes.More >>
By: Lauren Fabrizi firstname.lastname@example.org A Nike-sponsored athlete has made his way to Lincoln. Jason Lester is going on a 3,100-mile run from San Francisco to New York City all in support of a Hurricane SandyMore >>
A Nike-sponsored athlete has made his way to Lincoln. Jason Lester is going on a 3,100-mile run from San Francisco to New York City all in support of a Hurricane Sandy relief initiative.More >>
By: Bob Rook email@example.com When NET Radio listeners turn on their radio this week, a familiar voice will be missing. long time radio announcer and host William Stibor died unexpectedly Monday at thisMore >>
When NET Radio listeners turn on their radio this week, a familiar voice will be missing. long time radio announcer and host William Stibor died unexpectedly Monday at this home in Lincoln. His death has left a void for many on the air and off. More >>
Posted By: KLKN Newsroom firstname.lastname@example.org A late night scare for a convenience store clerk when she's robbed at knifepoint. The clerk was standing next to the front door when the suspect walked in wieldingMore >>
A late night scare for a convenience store clerk when she's robbed at knife point.More >>