Beauty is Inside and Out at Sephora Through New Program to Make a Difference in Communities Across America
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SOURCE Sephora USA
Through Values Inside Out, Sephora's Stores will Partner with Local Non-profit Organizations to Help them Achieve their Missions
SAN FRANCISCO, March 20, 2013 /PRNewswire/ -- Sephora Americas announced today the launch of Values Inside Out, a visionary partnership program matching Sephora stores across America with non-profit organizations in their own communities. Under this program, each store's team of cast members (Sephora's term for sales associates) will have the opportunity to choose a local non-profit they want to help through raising awareness, providing funds and contributing their own "sweat equity" to enable that organization to fulfill their mission over the course of 2013.
Mary Herald, Sephora's Executive Vice President of Human Resources and Education, said, "At Sephora, our vision for Values Inside Out is to inspire and engage our teams to play a part in making a difference in their communities, and to do so in a way that is completely aligned and integrated with our Values. We know that beauty is both inside and out and we know our teams will feel proud of what they accomplish for their communities and even more so where they work."
The initiative begins this week, as participating Sephora stores across the country announce their partnership with local non-profits via a kick-off event on March 23rd. On this day, Sephora clients are invited to visit their local store to celebrate the initiative and learn more about the program and the non-profit partner the store has selected.
Sephora plans to measure the results of the VIO Program annually by the amount of funds raised by each non-profit as a result of the partnership and the number of volunteer hours contributed by Sephora cast members during the year. To learn more about the program, please visit www.sephora.com/values-inside-out
About Sephora Americas:
Since 1998, Sephora has been TRANSFORMING BEAUTY in the U.S. Today, Sephora Americas operates more than 325 stores in the U.S. and Canada as well as the world's top beauty website, Sephora.com. In 2010 Sephora expanded into Latin America, where it now has stores in Mexico and in Brazil. Sephora is well known for its unique retail concept, which is rooted in its distinctive open-sell store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. Sephora has also been recognized as a leading digital brand and continues to advance this arena through mobile and social media initiatives including an active Facebook page, BeautyTalk-its online beauty community, its mobile site and Apps. In addition to its North and Latin American business and its initiative with jcp, which includes more than 380 Sephora inside jcp locations, Sephora today has more than 1,780 stores within 29 countries. Sephora was founded in France in 1970 and acquired in 1997 by Paris-based LVMH Moet Hennessy Louis Vuitton, the world's leading luxury products group. For further information, please visit www.sephora.com
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