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SOURCE Research and Markets
DUBLIN, March 20, 2013 /PRNewswire/ --
Research and Markets has announced the addition of the "Social Marketing & Strategies" report to their offering.
Social media has heralded a new era. It is very much the end of business as usual and the beginning of adaptive engagement. The incorporation of social media into business practices is now nonnegotiable, yet it remains a medium that gambling companies are still, for the most part, just adjusting to. Some are actively pursuing social media strategies, to various degrees of success, while others are approaching the concept passively and reluctantly.
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Most companies start with a groundswell of activity - primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts.
At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comScore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone.
How you take advantage of these changes will define your iGaming Business in the future.
Companies Mentioned
- Facebook
- Google +
- Paddy Power
- Betfair
- Sky Bet
- mFortune
- Jackpot Joy
- William Hill
- Bet36
- OpenBet
For more information visit http://www.researchandmarkets.com/research/gdrr9k/social_marketing
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
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Sector: Gambling
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