Human Demand Raises its Series A of $900,000 Led By Digital Entertainment Ventures and ARC Angel Fund
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SOURCE Human Demand, Inc.
Next-generation mobile media buying platform closes financing led by New York-based VC and Angel groups; funding to fuel growth and next generation mobile ad-tech initiatives.
NEW YORK, March 20, 2013 /PRNewswire/ -- Human Demand, the revolutionary mobile ad technology company that provides advertisers and developers with a transparent view into their campaigns, today announced that it closed its Series A round of capital, led by New York-based Digital Entertainment Ventures (DEV) and the ARC Angel Fund. Additional investors who participated in the round include Empire Angel Group, Blackgate Ventures, TJNS Capital, active angle investors, and Howie Schwartz, CEO of Human Demand.
This round of capital is in addition to the seed financing provided by Howie Schwartz, a serial entrepreneur and active VC and angel investor, in early 2012. This Series A will be used primarily to drive continued growth and the next generation feature development of its self-serve Mobile DSP+DMP platform. The company also plans on scaling its team over the next quarter, including the recent hire of Brian Cronin as VP of Sales.
"I am proud to announce our Series A and the strong support we continue to receive from the New York area VC and Angel investor community," said Howie Schwartz, CEO of Human Demand. "This infusion of capital will enable us to extend our lead in the market by growing our team, and pushing our R&D efforts in mobile advertising to the next level."
Since its launch in mid-2012, Human Demand is turning the industry upside down by giving advertisers all of the tools and transparency to leverage the data and knowledge for themselves. Where traditional mobile ad players run blind, meaning advertisers do not know where their ads are running, Human Demand lets them see the actual name of every single app/publisher they are advertising on. Even more importantly within traditional ad companies, it is usually difficult if not impossible for advertisers to know what is actually performing, such as meeting their ROI objectives, because knowledge is typically hoarded in a "black box" vs. the Human Demand platform, which is "open" and fully transparent.
This announcement continues to build on several milestone achievements that defined 2012 for Human Demand including:
Significant growth in mobile impression availability across 12 exchange partnerships, focused on mobile RTB (Real Time Bidding).
Focus on hyper-local inventory at scale to enable retailers, QSR, and local businesses to reach exact prospects on their mobile devices at any time.
Brand safety and privacy leadership through our participating in the TRUSTEed Mobile Ads program.
DMP (Data Management Platform) allows the buying of audiences across mobile at scale with our proprietary data, and through 3rd party data partnerships with Polk (Automotive), PlaceIQ, and Semcasting.
"DEV (Digital Entertainment Ventures) enthusiastically led the recent investment round in Human Demand because we believe they are pioneering the next generation of mobile advertising," said Alan McGlade, DEV's Managing Director. "Based on their early results it appears the marketplace agrees."
"I would like to thank Digital Entertainment Ventures, the ARC fund and its members for leading Human Demand's Series A round," said Joe Saviano, Chairman of the ARC fund and angel investor. "I am sure that Howie Schwartz through his leadership at Human Demand will use the funding wisely to drive record revenues and to develop innovative new products that will provide advertisers with actionable data and precise tools for buying mobile media. I am proud to be an investor in this exciting company."
"The ARC fund and its members are proud to participate in Human Demand's growth," said Joe Rubin, founding partner of ARC. "The mobile adtech ecosystem is expanding rapidly and this team is at the leading edge with their proprietary DSP + DMP platform."
"Empire Angels is excited to be a part of Human Demand's capital raise," said Graham Gullans, Founder of Empire Angels. "Howie is a supremely knowledgeable player in the mobile ad market and has built a technology platform that is 9-12 months ahead of the competitors. We look forward for the Human Demand team to grow their platform and make mobile ad buying more transparent to advertisers."
Human Demand, Inc. is a next-generation Mobile DSP+DMP (Demand Side Platform + Data Management Platform) providing real-time access to 20 Billion+ impressions a month across smartphones and tablets. Integrated with the top exchanges for Mobile RTB, Rich Media, and Mobile Pre-roll inventory, the company puts the "human being" in the driver's seat by offering true transparency for the first time. The company has managed more than 300 mobile ad campaigns with a focus on Hyperlocal, Brand Safety, Mobile Audience Buying and 3rd Party Data partners at scale.
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