By: Jenn Schanz
It sits just off Highway 34, north of Interstate 80 in Lincoln.
Now with a new Supersaver, dozens of businesses and restaurants, and even an official town center, Fallbrook seems much more like a small town than a neighborhood.
It even has it's own Farmers' Market, which some feel is a direct reflection of the booming community.
"I see houses being built up and down, and so wherever there's a house being built there's going to be people, so without a doubt it will grow," says Don Medinger, of Medinger's Market.
He's been selling his tomatoes at the Farmers' Market for three years, and says he's seen a spike in crowds.
"Fallbrook you know...every year, this year the customers have been definitely higher than last year and I just expect it to grow," he says.
With 44,000 square feet of business space available, a middle school, and 12,000 employees, it's no surprise the Farmers' Market brought in several vendors.
Everything from fresh produce, soap, handmade crafts, and even french pastries was for sale.
Pastry chef Lawrence De Villiers of The Normandy restaurant jumped at the chance to have a spot in Fallbrook's Farmers' Market.
"It's kind of the new south of Lincoln, Fallbrook. It's really expanding, there is lots of businesses around, and so we wanted to be part of it," De Villiers says.
As homes continue to go up and businesses keep moving in, market goers are noticing the growth too.
"The sidewalks are pretty crowded here, they have a lot of good food out, we sampled some great bread and I smell some kettle corn too," says Jona Christiansen.
Vendors at the market always aim to sell out.
And at Fallbrook, they say their optimistic they'll reach that goal.