Outlet mall helps send shoppers into the future - News, Weather and Sports for Lincoln, NE; KLKNTV.com

Outlet mall helps send shoppers into the future

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By: Hannah Paczkowski
hpaczkowski@klkntv.com

Nearly two weeks away from opening day and the Nebraska Crossing Outlet mall is coming together, but what separates this shopping center from the rest isn't just the 70 brands.

"This mall will be greatly different from other malls across the country because we're going to be introducing some of the greatest technology that's not in any center across the nation," Danny Pate, vice president general manager of Century Link, said.

Multiple canopies will hold a computer screen that will show advertisements and deals to your favorite stores. It syncs up to an app you can download to your phone or through the mall's website.

A 25-foot video wall will have gesture-based games so shoppers can feel like they're playing in Memorial Stadium. On every corner electronic kiosks will not only tell you where a store is located, but also give you options on where to shop based on your personal style.

"For us, it's really about convenience, ease of use, and blurring the boundaries between brick and matter retail in sales to online and mobile," Brian Smith, OTB Destination chief digital officer, said.

Smith said the focus of this center, is the shoppers inside of it.

"As you pull into the center and you see our digital displays from the highway to the roof top billboards to the end center digital displays you're going to have a personalized sense of what brands relate back to you," he said.

Which is something new not only to Nebraska, but to most malls across the country.

The outlet mall is still set to open Nov. 15 and you can download the shopping app a week before opening day.

To register on their website, go to www.nexoutlets.com

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