Posted By: Camila Orti
Black Friday deals may be winding down, but local shops still want your business.
Small businesses across town are encouraging people to shop local over the holidays, especially on 'Small Business Saturday', the day after Black Friday.
Customers of A Novel Idea Bookstore say it's the staff at the locally–owned shop that keeps them coming back.
"You come in and before I even know what I'm looking for she's got four or five books in my hands, it's a good feeling," long-time customer Jarred Rowe said.
Owner of the used bookstore, Cinnamon Dokken, says she enjoys the more personal relationships she forms with her customers. But she says the community benefits, too.
"People who want to support small businesses do so in part because they like supporting the rest of their community," Dokken said.
The Small Business Administration reports that local businesses account for half the jobs in Nebraska.
Matel Rokke is the owner of Tsuru, a clothing boutique on 14th Street. She says shopping locally provides a more meaningful experience to both the employee and the customer.
"You get to know the store owners and the employees and it's just a really fun shopping experience," Rokke said.
Rokke says people should buy local every day.
"So much of the money stays local when you shop local, and it's your neighbors that own these businesses and people that shop in your community again," Rokke said.
Small Business Saturday is nationwide. American Express estimates that more than $5 billion were spent at local businesses on this day last year.