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SOURCE Koko FitClub
Digital health & fitness trend expected to take off in 2014
BOSTON, Dec. 18, 2013 /PRNewswire/ -- More than 100 million Americans will make New Year's resolutions in 2014, with many promising to lose weight or exercise more. But research has shown that less than 10 percent will succeed.
Koko FitClub, the world's first digital gym – a fast-growing national chain with clubs from Massachusetts to California – offers an innovative way for more Americans to keep their fitness resolutions.
Koko is a leader in the digital fitness movement that's changing how the world exercises, through new life-enhancing technologies and data-based quantification. This already-hot sector is poised to explode in 2014 and will loom large at next month's International Consumer Electronics Show (CES) in Las Vegas, one of the tech industry's most influential gatherings.
As millions use smartphone apps and wearable gadgets to passively monitor physical movements and health states, Koko is taking the revolution to a new place: a brick-and-mortar fitness club where digitally driven exercise machines guide vigorous workouts, with results tracked and analyzed in the cloud.
Using a state-of–the-art system to measure lean muscle mass, body fat, strength levels and other biomarkers, Koko designs a custom cardio and strength plan for every member. Its patented Smartraining™ workout devices then act as virtual personal trainers, providing a guided, individualized exercise experience via interactive touch screens. Each club is also staffed by trained FitCoaches who provide expert assistance and advice. All workout data and analysis is reported online at the user's private website, accessible from any digital device.
"Our technology links your fitness life to your digital life in a seamless, intuitive way," said Koko CEO Mike Lannon. "Working out has never been this efficient or effective. Having constant access to your own data allows you to track your progress as you grow stronger and healthier. Our members find it empowering, motivating, even life-changing. This is what the digital health revolution is all about."
It's exactly this kind of motivation that enables people to keep their New Year's fitness resolutions. Industry-wide, two-thirds of all gym memberships go unused. In contrast, 67 percent of Koko members have worked out in the last 30 days. Since the first club opened, Koko members have completed more than 5 million workout sessions, lifted 18.1 billion pounds and burned 834 million calories.
About Koko FitClub
Koko FitClub, founded in Boston in 2008 as the world's first digital gym, has more than 125 company-owned and franchised clubs in 28 states. Koko's patented Smartraining™ system uses advanced digital technologies to offer a completely new fitness experience, providing all the benefits of a 90-minute workout in just 45 minutes. This year Koko FitClub made Entrepreneur magazine's coveted "Franchise 500" list. Learn more at KokoFitClub.com, www.youtube.com/user/KokoFitClubChannel or www.facebook.com/KokoFitClub.
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