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Fifteen-Year Mobile Pioneer Awarded for Overall Excellence in Mobile Marketing
CHICAGO, Jan. 6, 2014 /PRNewswire/ -- Jack Philbin, co-founder and CEO of Vibes (www.vibes.com), a mobile marketing technology leader, has been named Mobile Evangelist of the Year by Mobile Marketer for his outstanding strategic leadership and innovation that pushed the mobile industry forward in 2013. A 15-year mobile veteran, he is also chairman of the Mobile Marketing Association North America and vice chairman of the Mobile Marketing Association's Global Board.
"Jack Philbin demonstrates the qualities required of evangelists: tensile strength to push the cause, in this case making sure that mobile is top of the agenda of every forward-thinking marketer," said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
"Being named Mobile Marketer's Mobile Evangelist of the Year merely confirms that Jack has logged in way more miles than he should, shared more wisdom than anyone would, but all to inform and educate marketers on the virtues of including mobile in the marketing mix as they communicate with customers and prospects. More executives like Jack would accelerate the adoption of mobile and make life easier both for marketers and consumers."
In 2013, Philbin spearheaded the charge behind the non-payment mobile wallet space for retailers looking to incorporate Google Wallet and Apple's Passbook into their marketing strategies. Highlighting Vibes' deep expertise on the topic, the company published several reports analyzing consumers' interest in non-payment mobile wallets. Under Philbin's leadership, Vibes also launched Wallet Manager in September 2013, the industry's only cross-platform mobile wallet solution for Google Wallet and Apple's Passbook.
In November 2013, Philbin led a Telecommunication Consumer Protection Act petition with the Mobile Marketing Association and others asking for the Federal Communications Commission to support mobile messaging. In addition, he has spoken at numerous industry events, including the Chicago Association of Direct Marketing's Mobile in the Morning, Adobe Digital Summit, RAMP and the Customer Engagement Technology World.
"It is a special honor to receive this recognition by Mobile Marketer – they have become the standard outlet for mobile marketing and truly have the pulse of the mobile industry," said Philbin. "This accolade is a testament to the entire hard-working team at Vibes. Mobile marketing has been a passion for all of us for many years; I look forward to the continued innovation we are sure to see in 2014 and beyond."
The Mobile Evangelist of the Year distinction is part of The Mobile Marketer Awards, judged by the Mobile Marketer editorial team for overall excellence in mobile advertising, marketing and media from a strategic, creative, tactical, executional and results standpoint. All considered work was published in Mobile Marketer in 2013.
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult Mobile Relationship Management (MRM) platform enables marketers to drive revenue growth and loyalty through mobile messaging, mobile wallet marketing leveraging Apple's Passbook and Google Wallet, post-click engagement, and advanced segmentation, targeting and personalization. Vibes has delivered more than 4 billion mobile experiences on behalf of customers that include Sears, Home Depot, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Gartner Research named Vibes a "Cool Vendor in Mobile Marketing" and Forrester Research, Inc. featured Vibes in the October 2013 Mobile Messaging Vendor Overview report. The Common Short Code Administration (CSCA) recognizes Vibes as one of only six Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes.
Kristin Parran Faulder
InkHouse (for Vibes)
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