By: Jenn Hatcher
The roughly 300 residents of remote Milligan, Nebraska got "Hyped for Halftime" when a caravan of Pepsi trucks descended on their small farming community on January 4th. Delivering an outdoor concert featuring country music star Lee Brice, a full marching band, and a fireworks show, more than 5,000 people from around the region filled the streets of Milligan to witness history being made and get "Hyped for Halftime."
Less than two weeks later Pepsi releases a video, (which can be viewed here) showcasing the entire ordeal.
Many Milligan residents are enjoying their 15 minutes of fame.
"This is so awesome. It is, I could just watch it over and over again," says Tammy Rischling, who appeared in the ad from her hair salon.
Kelly Baller owns Milligran's House of Meats and Groceries, the video he plays dumb as Lee Brice stands at his meat counter. "It was really cool how they picked and chose different things. It was like a collage of everything that was going on, it was really neat," says Baller.
The true star of the video is Ron's Tavern owner Elaine Kobelik, who describes the town to the viewers. "It was pretty awesome. We had a lot of fun with them and it was really a good thing," explains Kobelik.
Brice's concert is the first in a series of stage-setting surprises that will take the nation by storm over the coming weeks, as Pepsi prepares to get everyone "Hyped for Halftime."