Posted by: KLKN Newsroom, firstname.lastname@example.org
(AP) Denver Broncos quarterback Peyton Manning's shouts of "Omaha!'' during the Super Bowl could be worth millions of dollars to the Nebraska city.
A company that monitors the breadth and impact of print, broadcast and social media exposure says recent mentions of the city have been worth $619 million in publicity value to Omaha.
Todd Murphy of Universal Information Services says the number is based on a formula that takes into account the potential number of people exposed to the message.