Denver QB puts Omaha on the map - News, Weather and Sports for Lincoln, NE;

Denver QB puts Omaha on the map

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Posted by: KLKN Newsroom,

(AP) Denver Broncos quarterback Peyton Manning's shouts of "Omaha!'' during the Super Bowl could be worth millions of dollars to the Nebraska city.

A company that monitors the breadth and impact of print, broadcast and social media exposure says recent mentions of the city have been worth $619 million in publicity value to Omaha.

Todd Murphy of Universal Information Services says the number is based on a formula that takes into account the potential number of people exposed to the message.

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