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- Canada's most-watched broadcast of the past two years, more than half
of the country watched some or all of last night's SUPER BOWL broadcast
- 10 million fans tune in to watch Bruno Mars light up the halftime show -
- MASTERCHEF CANADA is most-watched Canadian program of the broadcast year with 1.6 million viewers in post-SUPER BOWL broadcast -
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TORONTO, Feb. 3, 2014 /CNW/ - SUPER BOWL XLVIII is the second most-watched SUPER BOWL broadcast on record, with an average audience of 8 million viewers on CTV and RDS (CTV: 7.3 million; RDS: 610,000), preliminary data from BBM Canada confirms. The most-watched television program of the past two years, the Seattle Seahawks' commanding 43-8 victory over the Denver Broncos attracted more than 18 million unique viewers - or more than one-in-two Canadians (53%) - on CTV or RDS. In 2012, SUPER BOWL XLVI attracted 8.2 million viewers in Canada.
Among the highlights:
Once again, the SUPER BOWL proved to be the premier television property for Canadian advertisers and a coveted platform for key sponsors, including Labatt Breweries of Canada, Ford of Canada, McDonald's Restaurants of Canada, and Nissan Canada.
Strategically scheduled in the coveted post-SUPER BOWL timeslot, CTV's new hit original series MASTERCHEF CANADA scored the other decisive win of the night, attracting a series-high average audience of 1.6 million viewers nationally and capturing the most-watched original Canadian program overnight audience this broadcast year.
NFL on Bell Media
The 2013-14 NFL season is the final year before the recently announced multi-year extension of Bell Media and the National Football League's broadcast partnership that brings the 4 p.m. Sunday package to CTV and TSN for the first time, allowing for a full day of Sunday NFL programming on Bell Media channels in addition to the existing agreement for primetime games on TSN.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at CTV.ca.
Source: BBM Canada, overnight vs. overnight
For electronic measurement data that dates back to 1994. Audiences prior
to August 31, 2009 are based on BBM Nielsen Media Research Mark II
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