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LONDON, February 4, 2014 /PRNewswire/ --
Jaguar announced the three renowned actors to appear in "Rendezvous", its 60-second television advertisement to debut during the second half of Super Bowl XLVIII, and revealed details of its largest-ever brand and product marketing campaign, called "British Badboys", which introduces the Jaguar F-TYPE Coupe (on sale Spring, 2014). "Rendezvous" stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director Tom Hooper in London. It is Jaguar's first Super Bowl TV advertisement.
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With "British Badboys" Jaguar will present itself on the Super Bowl stage as a challenger to the usual luxury car suspects, with a unique cinematic expression of our modern British style. With the three renowned actors, Sir Ben, Tom and Mark, who have all played memorable film rogues, we have brought together the best of British film to star in a major motion picture caliber campaign that addresses the simple cultural observation that Brits often play the best bad guys in film. This talent, coupled with the direction of Academy Award-winner director Tom Hooper, enables us to launch our campaign for the F-TYPE Coupe in a manner that captures the new spirit of the entire brand inspired by our latest sports car.
"Jaguar is truly a beloved British brand and it's exciting to help them make some noise as they debut in a beloved American event, the Super Bowl," said Sir Ben Kingsley. "As for being known for playing the roles of renowned badboys, I'll have to ponder that one - I think I'm flattered?!"
The new all-aluminum F-TYPE Coupe, including the first F-TYPE R model, expands the Jaguar lineup beginning in spring 2014.
For more information visit http://www.goodtobebad.be/nl/.
Isabelle Michiels, Imichiel@jaguarlandrover.be
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