Rentrak Reports Second-By-Second Results For The Super Bowl - News, Weather and Sports for Lincoln, NE; KLKNTV.com

Rentrak Reports Second-By-Second Results For The Super Bowl

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SOURCE Rentrak

--Rentrak Produces Cross-Platform Viewing Results--

PORTLAND, Ore., Feb. 4, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, has produced analysis of Super Bowl XLVIII, which includes advertising exposure levels and social media commentary.

(Photo:  http://photos.prnewswire.com/prnh/20140204/SF58365-INFO)

According to Rentrak's Ad Retention Index, which looks at the second-by-second viewing average for commercials compared to the entire program (chart below), ad exposure was nearly equal to viewership of the entire game.

Results also show that audience levels remained stable despite the lopsided score. The most-watched ads of the game were from NFL.com, Kia, Audi, Coca-Cola and Nestle, which each had a 104 index compared to the average ratings of the entire game.

Information generated by social-TV analytic company, General Sentiment, shows that the ad that received the highest social media response was Microsoft's "Empowering." The chart below reveals the top ten ads by share of social engagement.

Brand

Chatter Share

Microsoft

11.7%

MetLife

9.1%

Maserati

5.6%

Doritos

5.3%

Pepsi

4.8%

Coca-Cola

4.8%

Captain America

4.8%

Budweiser

4.7%

Transformers

4.1%

SodaStream

2.9%

About Rentrak

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contact for Rentrak:
Antoine Ibrahim
Office: 646-722-1561
E-mail: aibrahim@rentrak.com

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