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SOURCE ARRIS Group, Inc.
ARRIS network solution enables new video and targeted advertising services for leading Brazilian cable and satellite TV programmer
SUWANEE, Ga., Feb. 4, 2014 /PRNewswire/ -- Globosat, a leading multichannel cable and satellite TV programmer in Brazil, has selected the CherryPicker® Application Platform CAP-1000 by ARRIS Group, Inc. (NASDAQ: ARRS) to deliver and monetize new entertainment services. The ARRIS CAP-1000 features an advanced IP-centric architecture designed to deliver today's multichannel content experiences and scale to tomorrow's services.
Today's complex connected device ecosystem poses considerable challenges to service providers looking to deliver the latest multichannel entertainment experiences. With Brazilians consuming nearly 20 hours of TV each week-according to the ARRIS Fourth Annual Media Engagement Barometer-the CAP-1000 offers an effective management and multiplexing solution for scaling new services to meet that demand.
"Globosat delivers some of the best entertainment, news, and content experiences to more than 40 million consumers in Brazil," said Alexandre Torres, Technology Development Manager at Globosat. "We're constantly innovating to give our consumers personalized and immersive viewing experiences, and the ARRIS CAP-1000 was a natural choice for meeting today's high- definition demand, while allowing us to incorporate new content services, like localized advertising, down the road."
"ARRIS powers smarter networks that transform the way that service providers give consumers their media, their way-today and in the future," said German Iaryczower, Senior Vice President Sales, Caribbean and Latin America, ARRIS. "Our CAP-1000 solution not only enables Globosat to deliver the best possible viewing experience to its 40+ million viewers, but it allows it to capitalize on large revenue-generating opportunities like localized ad insertion."
In 1991, Brazil gained a new concept in entertainment, information and leisure. The Canais Globosat Network, the first pay television programmer in the country, launched in November of that year its four pioneering channels: Telecine, Top Sport, GNT and Multishow. It was the beginning of a new era of TV programming in Brazil. Four years later, in 1995, the Network began to expand. Top Sport was renamed SporTV, and four more channels were created: Globo News, USA (which in 2004 became the Universal Channel), Shoptime and Canal Brasil. Telecine grew to be a five-channel network itself. Today, with 33 channels and over 1,800 employees, Globosat leads the Brazilian Pay-TV market. Its audience comprises 46 million viewers distributed among more than 15 million households in the country.
ARRIS is a global innovator in IP, video and broadband technology. We have continually worked with our customers to transform the experience of entertainment and communications for millions of people across the world. The people of ARRIS are dedicated to the success of our customers, bringing a passion for invention that has fueled our 60-year history: We created digital TV, delivered the first wireless broadband gateway and are pioneering the standards and pathways for tomorrow's personalized, Ultra HD, multiscreen, and cloud services. We are dedicated to meeting today's challenges and preparing for the tasks the future holds. Collaborating with our customers, ARRIS will continue to solve the most pressing challenges of 21st century communications. Together, we are inventing the future. For more information: www.arrisi.com
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