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Exposes the discrepancies between what salespeople believe drive IT buyers outreach and whats actually influencing their purchasing decisions.
Boston, MA (PRWEB) February 19, 2014
OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support, announced today the release of a new report entitled, IT Buyer Insights: Why Your Sales Teams Outreach Might Be Missing the Mark. Targeted at the heads of sales at expansion-stage technology companies, the report highlights how sales leaders and IT buyers perceptions of the sales process are often misaligned, which can lead to significant inefficiencies.
Underpinned by the data obtained from a recent OpenView survey of more than 130 B2B salespeople and IT buyers, the report seeks to identify the discrepancies that exist between what salespeople believe drives IT buyer outreach, and what IT buyers say actually influences their purchasing decisions. Some of its findings include:
The report seeks to help salespeople put themselves in their customers shoes, and understand their motivation, so that they can become true value-adding partners who provide market and product knowledge. That in turn can help make the sales process a frictionless, collaborative engagement, and ultimately a win-win situation for buyers and sellers alike.
OpenViews reports span a variety of topics, including technology, venture capital, marketing, and sales, and are created from the research OpenView Labs conducts in support of its portfolio companies. To download free copies of any of them, visit: http://labs.openviewpartners.com/tag/report/ or simply sign up for OpenViews free weekly newsletter to have the firms reports and other operationally focused content delivered to you every week by clicking here.
About OpenView Venture Partners
OpenView Venture Partners (http://www.openviewpartners.com) is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.
About OpenView Labs
OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenViews portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenViews portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.
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