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NEW YORK, Feb. 19, 2014 /PRNewswire/ -- In 2013, Google took a firm stance on content quality; it updated its algorithm to reward quality and minimize "spammy" search results. It will come as no surprise that this emphasis on quality remains a priority in 2014. Matt Cutts, head of Google's Webspam team, recently penned a blog post, "The decay and fall of guest blogging for SEO" that has gone viral-and caused some concern for small business marketers.
In her latest article for PR Newswire's Small Business PR Toolkit, Julia McCoy, CEO of Express Writers, breaks down what Google's content standards really mean for guest blogging and your small business's content marketing strategy. From avoiding SPAM red flags like spelling, grammar, and spacing errors and poor quality links to tips for improving content quality, McCoy helps you ensure that your guests make your blog an informative resource for your target audience.
To learn more: http://bit.ly/1jc5PmY
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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