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SOURCE Light Reading
The leading online community for the global communications industry lands prestigious award for its revamped digital publishing platform and content strategy.
NEW YORK, Feb. 20, 2014 /PRNewswire/ -- Light Reading (www.lightreading.com), the market-leading online community for the global communications sector, today announced it has won a gold Ava Digital Award in the "Website B2B" category.
The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communications. The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP).
In August 2013 Light Reading restructured its community-driven media platform to bring the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. The new design is optimized for rapid interaction and engagement among community members, combining both digital and live event content.
The new site combines independent daily editorial coverage with a multimedia content strategy focused on enhancing interaction among members of the global communications community. That interaction comes in the form of contributed blogs from telecom, mobile, cable, and web services executives, enhanced multimedia message board discussions that encourage knowledge-sharing among community members, and the opportunity to network in person at Light Reading industry events such as the Big Telecom Event (http://www.bigtelecomevent.com).
"The redesigned Light Reading community site has been well received by our audience. In addition to accessing the latest news and analysis from our editors and analysts, our community members are able to share their views and industry knowledge with each other," said Stephen Saunders, co-founder and CEO, Light Reading. "We are very pleased to have received this prestigious award from the Ava Digital Awards."
About Light Reading
Light Reading (www.lightreading.com) combines its research-led online communities and targeted events portfolio to help those in the global communications industry make informed decisions. Lightreading.com is the ultimate source for telecom analysis for more than 350,000 subscribers each month, leading the media sector in terms of traffic, content, and reputation. Light Reading produces targeted communications events and focused one-day conferences each year for cable, mobile, and wireline executives across five continents.
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