BBB issues alert on Lincoln furniture seller - News, Weather and Sports for Lincoln, NE;

BBB issues alert on Lincoln furniture seller

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By: Lauren Fabrizi

The Better Business Bureau has issued an alert following unanswered complaints filed by customers of a Lincoln furniture seller.

Twenty-nine and counting is the amount of complaints customers of Aliyah Home Furnishings in Lincoln have filed to the BBB about paying for hand–crafted furniture that was never delivered.

Other businesses in the Sutter Place Mall said they never suspected the shop was having issues.

"Great people, always friendly," nearby store owner Susan Danekas said.

The BBB said of those 29 complaints, only four were answered by the owners of the shop.

Channel 8 Eyewitness News spoke with Sarah Herron, one of the owners, to find out why the rest were ignored.

"We didn't think of the BBB as the final response I guess," Herron said. "We were really like the customers matter, instead of the BBB."

The couple said by communicating directly with the customers, they were able to refund them, or see if they wanted to wait a while longer for the furniture to be built.

Herron said she and her husband, Isaac, have been handcrafting furniture for years, but once they decided to sell their pieces online, instead of from home, orders became backlogged.

"Too much, too fast," Herron said. "We we knew we had a great product. Did not think it would sell. Sometimes we had five to 10 orders a day. We couldn't even hire people fast enough to train for that."

The couple said they've stopped selling furniture online, and have recently moved locations near 48th and Prescott to sell already–crafted furniture from there.

Herron said it's a big lesson learned.

But there's more.

The BBB said the store had used a customer's credit card to pay for an electric bill, which is one of the many reasons that prompted the BBB to file the alert.

The BBB investigator said the issue had been resolved once the customer's credit card company stepped in. Herron said she didn't know of the incident, but said Isaac dealt with it.

The BBB said Isaac has finally returned their phone calls after months. Investigators said he's cooperating with them to resolve any outstanding complaints.

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