Hy-Vee, B&R Stores decision on ground beef

By:  Newsroom

The two grocery merchants made the decision after concerns expressed by their customers.

The Midwest grocery chains have joined a growing number of food merchants halting sales of fresh ground beef containing the controversial lean finely textured beef. Hy-Vee made the announcement late Thursday night.  On Friday, B & R Stores which own Russ's Markets and Super Saver stores made the same decision to no longer purchase the ground beef containing LFTB.

Hy-Vee issued the following statement:

In response to concerns expressed by our customers, Hy-Vee has decided to discontinue the purchase of ground beef products containing Lean Finely Textured Beef.  Although this ground beef meets all USDA standards for quality and safety, recent news stories have led to a loss of consumer confidence in the product.
We have notified our suppliers of this decision and are working to switch our product lines as quickly as possible. We want to thank our customers for sharing their feedback on this issue and assure them Hy-Vee will continue to listen and respond to their concerns, just as our company has been doing for more than 80 years.

Recent news stories have led to a loss of consumer confidence in the product because ammonia hydroxide is being used.

Hy-Vee is headquartered in Des Moines, Iowa.  B & R Stores is headquartered in Lincoln.