Nebraska bill would bar companies from mining student data

Posted By: Channel 8 Eyewitness News


Companies that gain access to students’ personal information in schools would be barred from using it for targeted ads under a bill pending before Nebraska lawmakers.

Sen. Adam Morfeld of Lincoln presented the measure to a legislative committee on Tuesday as a way to protect students’ online privacy in schools.

Morfeld says students may be tech savvy, but they’re still vulnerable to targeted advertising. A similar bill was introduced last year but died in committee because no senator designated it as a priority.

A lobbyist for Microsoft says 32 states have passed similar laws.

Mississippi’s attorney general filed a lawsuit earlier in January against Google, alleging that the company is violating his state’s consumer protections law by selling ads using data from services it provides to schools.