Stanford vs. Nebraska volleyball breaks BTN ratings record

jkoller@klkntv.com

Wednesday’s National Championship rematch between Nebraska and Stanford volleyball broke the Big Ten Network’s ratings record with an average of 226,765 viewers. WATCH:

Courtesy: BTN

CHICAGO, Ill. – Last Wednesday’s volleyball match between No. 1 Nebraska and No. 2 Stanford was the most-watched volleyball match in Big Ten Network history, according to Nielsen. The rematch of last season’s national championship averaged 226,765 viewers, which eclipsed a mark previously set by the Nebraska vs. Minnesota match in October of 2018.

In addition to the television broadcast, the FOX Sports app live stream brought in over 718,000 minutes of total consumption, which also broke a record for the most-watched BTN volleyball stream ever. Social media content supplemented the linear broadcast and live stream, with BTN’s on-campus program producing 55 pieces of video content across Twitter, Facebook and Instagram. The videos promoted the match as well as BTN’s larger volleyball coverage, garnering an additional 149,085 video views from Sept. 16 – 22. 

The match was a part of BTN’s newly themed Wednesday Night Block Party, which will include Wednesday night doubleheaders throughout October as well as the B1G Volleyball Report following the matches. The B1G Volleyball Report offers highlights and analysis from the night’s games as well as insight into the broader storylines across the Big Ten Conference.