Small Business Saturday is the day to support local businesses after all the shopping in the big retail stores from Black Friday.

Local businesses geared up for the holiday and many chose to explore downtown Lincoln, where owners like Cinnamon Dokken, have been for many years.

"So there are customers who were brought in, in carriers, their infant carriers and placed on the counter and we would walk the floor with those babies while their parents shopped," said Dokken, owner of A Novel Idea Bookstore. "Now those babies are bringing their babies which is so special to us." 

Her bookstore had special sales and free snacks for the crowd. The Better Business Bureau is also behind the holiday, encouraging the public to invest in the capital city.

"When you go and shop in our local communities that brings a lot of revenue and money into our local communities and make it a fun day," said Tami Bennett, a Lincoln BBB manager. "Do selfies and post that on Facebook. You can go to BBB.org and post reviews."

One customer said it's the familiar feeling that draws him to small businesses and he knows where his dollars go.

"Friendly people it a nice cozy place, a good selection," said Larry James, a customer. "They do a lot of good for Lincoln every first Friday they do a fundraiser for some group and some good charity or students."

Dokken adds she is thankful for the support she gets and adds her business has a spark that bigger businesses often lack.

"There's a lot of genuine love that's involved in shopping in a small business," adds Dokken. "That is I think what people are really needing right now and I think its a way that we help each other."