Huskers cash in on success; NIL compensation for NCAA volleyball players up 935%

LINCOLN, Neb. (KLKN) – College athletes now get paid for the use of their name, image and likeness.

And from the launch of NIL in 2021 to today, women’s volleyball has seen a growth rate of 935% in athlete compensation, showcasing the popularity of women’s sports.

Tucker McHugh, a campaign manager at Opendorse, said that trend in the NIL landscape is seen at Nebraska.

“This is not just a moment, this is the movement of women’s collegiate athletics,” he said.

SEE ALSO: Eight players in NCAA volleyball Final Four are from Nebraska. How the state develops talent

Opendorse, located in Lincoln, is headed by two former Nebraska football players and is focused on building athletes’ brands.

The company connects student-athletes with NIL opportunities and helps shape their personal marketing.

“It just adds fuel for what these athletes are interested in, whether that be their hobbies, giving back into the community, or their future professions and professional growth and giving them more resources to invest back in themselves as well,” McHugh said.

SEE ALSO: ‘It’s a special team’: Husker artist brings volleyball team’s most iconic moments to life

National companies are giving the girls recognition as well.

Lexi Rodriguez, one of the star seniors on the team, signed with Panini America, making her the first female NIL athlete for the brand.

And Harper Murray has a deal with shoe brand Avoli, shining a spotlight on girls’ volleyball through sportswear.

SEE ALSO: Former Husker Nicklin Hames named head volleyball coach at alma mater

Fans are able to give their support to the Huskers through sponsorship, merchandise or buying from businesses that back Husker players.

“I would be happy to support a local business who I know is supporting our local athletes,” citizen journalist Melanie said on the NOW Local News App.