Instinct Pet Food

Nature’s Variety opened  an Instinct, raw pet food, manufacturing facility in Lincoln on Thursday.

Instinct is the leader in raw pet food. They practice freeze-drying their raw pet food to keep all of the nutrients in the food. 

Mark Marsa, the director of Manufacturing Operations, says, “Inspired by raw is actually for the best nutrition for animals. It’s not processed, it’s natural ingredients. It’s the best possible ingredients for your pet.”

Instinct makes kibbles, wet food and biscuits for cats and dogs primarily.