‘Your Wallet’: Are some Black Friday deals already here?

LINCOLN, Neb. (KLKN) — For some people, the holiday shopping season has begun.

Lots of holiday sales are launching earlier than ever. Here are some strategies to save this holiday season.

For some national stores, the advertising around holiday sales is clear: Act now to save.

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Target announced that it is dropping new deals every week leading up to Black Friday. For example, buy four personal or beauty items, get a $5 Target gift card.

Some sales are kid-oriented – like the buy one get one 50% off deal on select toys. Others are more focused toward traditional holiday gifts like tech.

“It’s a great way for brands to really buzz up interest in shopping for the holidays early,” said Jennifer Ortakales Dawkins, who is a senior retail reporter for Insider. “And, of course, they always love to do it as early as possible. So this year is no different.”

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But experts note that the lowest prices of the year are usually a little closer to Thanksgiving.

For example, Sony noise-cancelling headphones were $249 on Amazon. Now they’re marked down to $118.

The historical price data shows they’ve gone as low as $105 this year, which experts say is a good indicator of the price they’ll hit on Black Friday. Maybe they’ll even get priced lower.

But some deals are at their historical low price, like this highly rated TCL 55-inch TV at Best Buy. Price Tracker Honey shows it has been running at about $599 all year, but it’s $399 now, probably the best price you’ll see.

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And there’s a new trend for discounts.

“Some smaller brands like online or direct to consumer online retailers have kind of been rolling out these sales specifically to their email subscribers,” Ortakales Dawkins said. “They want to kind of give them early access.”

And some locally owned businesses in Lincoln are already running November sales.

For example, Schaefer’s has a stainless steel kitchen appliance package deal.

Gateway Mall also said some of its retailers, including Bath & Body Works, Buckle and American Eagle, have some great deals going on currently and they’ll continue through Black Friday and the remainder of the holiday season.

Editor’s note: This report is part of a weekly series Channel 8 is airing called “Your Wallet.”  We’ll be looking into topics that deal with your money. The reports air every Monday during the Channel 8 News at 6 p.m.