Local toy store sees impact of supply issues ahead of the holiday season

Whether its a microchip shortage or even just a general supply and demand issue, some of the hot ticket items this holiday season might be hard to come by.
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LINCOLN, Neb. (KLKN) –Whether its a microchip shortage or even just a general supply and demand issue, some of the hot ticket items this holiday season might be hard to come by.

“Electronic stuff like radio control cars, and drones, and helicopters, all of that stuff has been, it’s been allocated. It’s been hard to get what we want. It’s been hard to get in the quantities that we’ve wanted, all year,” Daniel Schmidt, the owner of HobbyTown USA, said.

The store is just one of many places across the world that have been feeling the effects of a microchip shortage. It’s a problem that could present some issues this holiday season.

“The kicker is, we just want, we want to make sure that people don’t wait till black Friday, because not only does this impact the availability of resources, now, it also will impact the deals you’re going to see heading into the holiday season,” Josh Planos, with the Better Business Bureau, said.

Schmidt said it’s not just the area of electronics that are struggling. Things like Pokémon cards, Legos, board games and even jigsaw puzzles are in short supply.

“We’ve had a lot of canceled orders from manufacturers. We’ve had a lot of stuff where I would order a lot and instead of getting the amount that I wanted, we were only getting a small amount of what we wanted,” Schmidt said.

He’s been stocking his store early in hopes to have enough product for every customer who comes in the door, but said some things, are already on back order until next year.

It’s a major reason both Schmidt and Planos say now is the time to do your holiday shopping now. When it comes to some of those deals that many people wait for closer to Christmas, you might not want to hold your breath. With higher demand comes a higher cost.

“Budgets are a lot different than they used to be. With the shortages comes higher prices, higher demand. So it’s, it’s actually just kind of a ripple effect,” Planos said.

Categories: Nebraska News, News