Top advertisers have reportedly stopped spending on Twitter

LINCOLN, Neb. (KLKN) – Many of Twitter’s top advertisers have stopped spending on the platform, according to the digital marketing firm Pathmatics.

Coca-Cola, Unilever, Jeep, and Merck are some of the major brands that pulled their advertisement dollars.

As a result, analysts say monthly revenue plummeted more than 60% since October, back when Elon Musk acquired the company.

Musk has reportedly tried wooing the companies back by offering a Super Bowl fire sale.