James Harden’s wine ‘J Harden’ sells out in seconds

LINCOLN, Neb. (KLKN) — NBA star James Harden is in disbelief after his branded wine sold out in seconds.

The Philadelphia 76ers guard joined a live stream in China this week to promote his ‘J Harden’ brand wine.

15 million viewers tuned in and fans bought up 10,000 bottles in no time.

The quick sales raked in $300,000.  Two bottles of the wine sell for $60.

Livestream shopping has exploded in popularity in China in recent years as it became a multibillion-dollar industry.