Big Brothers Big Sisters Lincoln re-branding

Heartland Big Brothers and Big Sisters is re-branding.

They unveiled a new log and name for Big Brothers Big Sisters–Lincoln Monday.

They say it’s in an effort to recruit more diverse volunteers and solidify their connection to the youth they serve.

The group says months of research showed they weren’t effectively connecting with younger people and mentors.

And they said, the need is big for volunteers, with so many young people in need of a good mentor.

This is part of nationwide re-branding.