Nebraska Attorney General Mike Hilgers announces joint lawsuit against Uber
LINCOLN, Neb. (KLKN) — Nebraska Attorney General Mike Hilgers announced a joint lawsuit against Uber.
Hilgers’ office is part of a coalition of 22 state or county law enforcement agencies that joined a lawsuit previously filed by the Federal Trade Commission against Uber Technologies, LLC and Uber USA, LLC, the operators of the popular rideshare and delivery company.
The lawsuit is pending in the United States District Court for the Northern District of California, and trial is currently scheduled for February 2027.
The lawsuit alleges that Uber employed various deceptive and unfair practices in offering and selling Uber One subscription services, which it promotes as saving money on rides and deliveries.
Among other things, the lawsuit alleges that Uber improperly used negative-option marketing tactics by offering free trial subscriptions.
This practice automatically charges consumers if they do not cancel a free trial.
The lawsuit alleges that Uber misled consumers about the savings they could achieve by subscribing to Uber One and that the company made it extraordinarily difficult to cancel once enrolled.
The complaint also alleges that Uber charged consumers before their billing date, including users whose free trial had not yet ended.
The Attorney General’s lawsuit seeks restitution, penalties, costs, and an injunction against Uber for alleged violations of Nebraska’s Consumer Protection Act and the U.S. Restore Online Shoppers’ Confidence Act.
The state coalition, led by Maryland Attorney General Anthony G. Brown, includes the attorneys general of Alabama, Arizona, Connecticut, the District of Columbia, Illinois, Michigan, Minnesota, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Virginia, West Virginia, and Wisconsin, as well as the District Attorney for Alameda County.
