Facebook rebrands as Meta to emphasize ‘metaverse’ vision

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OAKLAND, Calif. (AP) — Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta, an effort to encompass its virtual-reality vision for the future.

Experts point out that it also appears to be an attempt to change the subject from the Facebook Papers, a document trove that has revealed the ways Facebook ignored internal reports and warnings of the harms its social network created or magnified across the world.

Zuckerberg insists that the metaverse — what you might think of as the internet rendered in three dimensions — represents the next technological horizon for humanity, and thinks a billion people could be connected to it within a decade.

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