Hy-Vee announces new gluten-free line in all stores
LINCOLN, Neb. (KLKN) – Hy-Vee, Inc. has announced the launch of Good Graces, a new private gluten-free brand available to all Hy-Vee stores. The first line expected to launch includes a range of gluten-free products such as; frozen pizzas, breaded chicken nuggets, pasta entrees, boxed pasta, soups, oatmeal, pretzels, white cheddar puffs, and granola.
The budget-friendly offerings exclusive to Hy-Vee provide high-quality, gluten-free products at an affordable price, this makes a gluten-free diet more attainable for customers. A selection of more than 30 Good Graces gluten-free products are already available in all Hy-Vee stores, with an additional 60 gluten-free items in development.
Baking items such as almond flour, coconut flour, and coconut sugar, as well as six different baking mixes, will be available beginning in mid-November just in time for the holiday baking season. The gluten-free line will also include holiday favorites like stuffing, French fried onions, and condensed soups.
Additional Good Graces product lines are planned in the coming months. Customers can find the Good Graces brand of products in their local Hy-Vee HealthMarket or through Hy-Vee’s Aisles Online service.