Nebraska broker knows struggles of buying Taylor Swift tickets ‘All Too Well’
LINCOLN, Neb. (KLKN) – Ticketmaster could be facing an investigation after several problems with ticket sales for Taylor Swift’s upcoming tour.
Swift’s first tour in five years comes after the release of her new album, “Midnights.”
On Tuesday, presale tickets were available for “verified fans” on Ticketmaster.
Over 2 million were sold on the first day, setting a record for the most tickets sold in one day for an artist.
But the number of fans overwhelmed the website, causing long wait times and outages, even for ticket brokers.
“Yeah, it was definitely a challenge,” said Brett Franksmann, president of Red Zone Tickets in Omaha. “We would get tickets in our cart and then we would check out, and then it would kick us out. And then we’d have to start all over again.”
Tickets were supposed to open to the general public on Friday, but Ticketmaster announced on Thursday that it was canceling the sales because of the problems.
It’s blaming “bot attacks” for causing those technical problems.
There was so much public outcry that Congress has raised questions about Ticketmaster’s monopoly on the industry after it merged with Live Nation in 2010.
Franksmann said Red Zone Tickets struggled, too. All of the workers in the office were trying to get tickets, but they only ended up getting two.
“It’s really disappointing, and it almost just makes you wonder: Should we have been trying to buy P!nk or other things instead of wasting time on this,” Franksmann said.
He said this was the most difficult ticket sale he has ever experienced.
Franksmann thought the interest was so high because people weren’t able to see their favorite artists for a while during COVID-19.
He also said it could be because the tour, called the “Eras” tour, was going to have music from Swift’s entire career. That makes it more appealing to people who were fans of her earlier styles.
Franksmann had some tips for people who still want to get tickets to one of her 52 shows in 2023.
He said to avoid buying tickets on Craigslist and to only buy from a trusted source.
His main piece of advice was to wait a while before you spend hundreds of dollars.
“Be patient, wait, see if there’s extra shows,” he said. “You have plenty of time to get extra tickets. The market will cool off, I will expect.”