Nebraska launches ‘Do Right, Right Now’ campaign to reduce COVID-19 spread
State government and health officials on Thursday launched a new effort to combat the spread of COVID-19 in Nebraska.
LINCOLN, Neb. (KLKN) – State government and health officials on Thursday launched a new effort to combat the spread of COVID-19 in Nebraska.
Officials touted the Do Right, Right Now campaign as a practical call for a unified response to fight the virus and “get the good life back.”
The campaign started with the Douglas County Health Department and Omaha Community Foundation before expanding to encompass the entire state.
The objective is to raise awareness about ways people can protect themselves and others from coronavirus, with an end goal of eliminating the spread.
The campaign, slated to continue through most of 2021, reinforces guidance from health experts about wearing a mask, washing hands, and social distancing.
It also encourages people to get flu shots and a COVID-19 vaccine when it becomes available.
The effort will include messaging in radio, TV, print, and digital media across Nebraska.
As of November 17, the positivity rate was 23.4% statewide compared to a 2.4% positivity rate when the pandemic began. In highly populated areas, the positivity rates climb even higher. Douglas County is at 36.3%, Buffalo County is at 44.9%, and Scottsbluff County is at 68.2%. These numbers are some of the highest in the nation.
“As we work together to slow the spread of the virus, it’s on all of us to take personal responsibility for wearing a mask, washing our hands, and watching our distance,” Gov. Pete Ricketts said. “This campaign will encourage individuals to be proactive in doing what is right and taking the necessary precautions. It will help our schools and businesses stay open.”
To learn more visit DoRightRightNow.org.