Retailers make purchasing easier to curb ‘cart abandonment’
LINCOLN, Neb. (KLKN) — As holiday shopping grows near, retailers hope making the checkout process easier will curb consumers’ hesitation to complete their purchases.
Forty-one percent of consumers say checkout time is an important factor while shopping, so many companies are using easier forms of payment, available through Venmo and Shopify.
And Walmart continues to invest in livestream shopping to sell more products.
That’s when retailers talk about a product in a live online video. Customers can interact with the host and buy the product right away if they want.
All these conveniences are meant to fight “cart abandonment,” in which shoppers change their minds and leave their items unpurchased.