STUDY: Marketers gathering data through kids’ apps
Those education apps your child is playing could be violating your preschooler’s privacy and in breach of the Children’s Online Privacy Protection Act.
A new study published in the JAMA Pediatrics Journal analyzed how developers collect and share personal digital information on apps created for kids. The research found that 67 percent of apps played by children ages three to four-years-old collected data, including location data, and shared it with third-party marketing companies.
Researchers say that information is used to profile consumers and target advertisements.
Experts say parents should monitor what apps their children are using and adjust settings to avoid exploitation.
For the full study, click here.