Dollar Tree raising all prices to $1.25

With the new price point, the company says they can reintroduce popular products previously discontinued due to the $1.00 price point.
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LINCOLN, Neb. (KLKN) – Dollar Tree announced in their most recent quarterly report that they are raising all of their prices to $1.25.

According to the quarterly report, the company believes this is an appropriate time to move away from the $1.00 price point so they can continue to offer value to customers.

With the new price point, the company says they can reintroduce popular products previously discontinued due to the $1.00 price point.

The company says they received positive feedback from the price point change during the initial testing phases.

The company plans to introduce the new price point at 2,000 Dollar Tree stores beginning in December.

“Lifting the one-dollar constraint represents a monumental step for our organization and we are enthusiastic about the opportunity to meaningfully improve our shoppers’ experience and unlock value for our stakeholders,” said Michael Witynski, President and Chief Executive Officer.

 

Categories: Consumer News, News, US & World