How a Lincoln businesswoman is thriving despite inflation

LINCOLN, Neb. (KLKN) – A Lincoln businesswoman is rising to the challenge of rising inflation.

Goldenrod Pastries, which sits near the intersection of 48th Street and Prescott Avenue, has opened its doors to pastry lovers since 2015.

Owner Angele Garbacz said she has learned a lot over the years, including how to be a successful businesswoman.

“There has been a lot of pivoting, whether that’s curbside orders, online orders, shipping cookies for the first time,” she said. “Inflation is kind of just another step for us. I feel like the past few years has really prepared us for being creative.”

And Goldenrod is unique.  One side of the business serves as a bakery, while the other half is a grocery for customers to grab food and household items.

“The cost of all of our goods are going up, and in the retail side, you know, there are strict prices,” Garbacz said. “This is what I pay, this is what my customers pay.”

Because of a price increase in the raw ingredients, Garbacz said she’s had to raise some prices at the bakery.

“Unfortunately, in business, there is some sacrifices that you have to make, and with the rising cost of our raw goods in the bakery, there are some costs that we just have to eat, no pun intended,” she said.

Garbacz said she wants to take a step back and look at how the price increases impact their customers.

For other woman-owned businesses across the state, there is free assistance and guidance available through the Grow Nebraska Woman’s Business Center.

“Through the Nebraska Enterprise Fund and then a lot of community partners that we have just in general, I’m able then to connect those clients to the resources that they need in order to thrive,” said Eden Butler, executive director of Grow Nebraska Women’s Business Center.

This week is National Businesswoman’s week.  There is an event on Friday catered to woman-owned businesses across Nebraska.

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