Lexi Sun talks endorsement deal with Borsheims
Several weeks after college athletes got the go ahead to endorse products, Sun signed an endorsement deal with Borsheims.
LINCOLN, Neb. (KLKN) – Nebraska volleyball player Lexi Sun started a clothing line through a company in her home state of California earlier this year. She spent months creating a logo and the details behind a crewneck sweatshirt, little did she know it would end up selling very quickly.
“The first day we went live and it was really fun, just to be a part of making history and just to come out with something that was true to myself and kind of share a little bit about me and the things I personally like,” Sun said.
Several weeks after college athletes got the go ahead to endorse products, Sun signed an endorsement deal with Borsheims. It’s one of the nation’s largest independent jewelry stores and it’s based in Omaha. Sun said she wanted to represent a Nebraska based company.
“I am really thankful for, just the people and the place and all the growth I’ve had here in Nebraska so for me I found it would be a really cool opportunity for me to partner with a Nebraska owned and based company and that’s Borsheims,” Sun said.
As part of the partnership, Borsheims launched “The Lexi Sun Edit.” It’s a hand picked curated collection of Sun’s favorite pieces and that’s anything from rings, personalized necklaces, earrings and watches.
“For me, it’s less about the money and more about maintaining my brand and the things I enjoy and what I like to do so that’s been the biggest thing for me,” Sun said. “I think that everyone and each athlete are kind of approaching this situation in different ways.”
Sun said navigating NIL was the biggest challenge because they didn’t know if it was actually going to happen and how it would work.
A lot of high school athletes may be taking this NIL situation into consideration, going through the recruiting process. As for advice, Sun says to keep focusing on the sport.
“Stay focused on what’s really important and I think staying true to yourself through social media and I think everything will follow,” Sun said. “I don’t think there is necessarily a special remedy or thing to do but I would just say stay true to yourself and focus on your sport because that’s really important.