20-year-old opens boutique shop in Waverly honoring late grandmother

WAVERLY, Neb. (KLKN) – Rachel Fleeman, a 20-year-old Lincoln native, recently opened a boutique shop in Waverly.

The business is called Raine Company.  The name honors her late grandmother by combining their names.  The R-A is from Rachel and the I-N-E is from Elaine.

Fleeman always wanted to have a business but never thought it would become a reality so soon.

In May of 2020, she lost her grandmother suddenly to a stroke.

Fleeman said it was really hard. Not only was she about to graduate, but everyone was dealing with the pandemic as well.

She said, “I was trying to find some joy in the everyday things, and so after my first semester of college, I was like, ‘You know what? I’m just gonna do it. I’m just gonna not wait for that one day type of thing and just jump on it and try it.'”

She started her business in 2021, in the basement of her parents’ house, designing T-shirts and stickers and selling them online.

Now she’s opened up in Waverly along U.S. Highway 6, right next door to her aunt’s business.

She moved in June 14 and expanded her offerings to include more outfits, jewelry and other boutique items.

All of these showcase the love her grandma showed people, which is why her business slogan is “Feel good and love yourself.”

“The idea of it is, when you walk into Raine – you are going to find apparel, you’re going to find accessories – everything in here is designed or I pick out made to make you feel good about yourself,” she said.

And she isn’t just making people feel good about themselves in the Waverly and Lincoln area.

Her designs on stickers, mugs, shirts, etc. are in numerous countries around the world and in different states here in the US.

So far, she said she’s in 50-plus shops around the globe.

When asked what she thinks her grandma would think about all of this, Fleeman choked up and replied, “I think she would be really proud and happy.”

The business is at 13901 Guildford St.

If you can’t make it to the shop, all of the items are available at raineco.org.

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