Buying book by Arbor Day Foundation CEO could help plant more trees

LINCOLN, Neb. (KLKN) — For each book sold, two trees will be planted.

That was the promise among Francie & Finch Bookshop, the Arbor Day Foundation and the Lincoln Parks and Recreation Department.

The woman-owned bookstore in downtown Lincoln opened its doors after hours Thursday to those looking to help the environment.

Arbor Day Foundation CEO Dan Lambe was there promoting the novel he co-wrote with foundation member Lorene Edwards, “Now is the Time for Trees.”

“[The book] is a reflection of trees today,” Lambe said. “It’s an inspiring, fun look at why trees are so important today.”

Lambe’s book focuses on the need to urgently reduce the effects of climate change by planting trees.

“You hear about the forest fires raging across the West, seeing the increasing frequency and severity of natural disasters damaging trees,” he said. “We say ‘Now, if ever there was a time for trees, it’s now.’ ”

Lambe spent the evening speaking with guests while informing them that all it takes to help is to plant a tree.

“Sometimes today, people are asking themselves what can they do to make a difference on this change in climate,” Lambe said.

His answer is the same every time: plant a tree.

The event worked to achieve that goal. With each purchase of his book, one tree will be planted in Lincoln and another planted in forests across the United States.

Francie & Finch owner Leslie Huerta said the event reflected the bookstore’s own beliefs.

“It’s an interest of ours and our customers,” she said. “When we learned about this book, ‘Now is the Time for Trees,’ we for sure want to stock it.”

She said they were happy to host the foundation, which is just blocks from the bookstore.

But the importance of the book expands beyond that relationship.

“Planting trees, they make such a difference in beautifying our city,” Huerta said. “In this old, beautiful building, there was a tree out front that got blown over in a windstorm, so we were hoping to get one of these [trees] to replace them.”

The promise to plant two trees for each purchase will go until next Thursday, Oct. 27.

To qualify for the planting, you can purchase “Now is the Time for Trees” at Francie & Finch and on its online catalog.

For more information on how to get involved with the Arbor Day Foundation, click here.

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