‘Don’t mess with our children’: Nebraska to get $8 million in JUUL settlement

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LINCOLN, Neb. (KLKN) – Nebraska will be receiving a settlement after a two-year investigation into a popular e-cigarette company, Attorney General Doug Peterson announced Tuesday.

Peterson said the $438.5 million settlement with JUUL Labs will be split up among 33 states.

Nebraska will get between $8.1 million to $8.8 million in annual installments from 2022 to 2027, 2029 or 2031.

The settlement ends a two-year bipartisan investigation into the company’s marketing and sales practice, according to a press release.

The investigation found JUUL’s advertising campaign to be geared toward youths, despite it being illegal for them to buy e-cigarettes.

Investigators also called JUUL’s original packaging “misleading,” as the company claimed that the product contained less nicotine than it did.

“This settlement aids in the first steps to addressing the vaping problem facing teens,” Peterson said in a press release. “JUUL is being required to provide settlement money towards programs that help curb addiction. It also sends a strong message to companies in any industry: Don’t mess with our children.”

In addition to the settlement, JUUL is now forced to comply with several terms that limit the company’s marketing and sales practices, Peterson said.

JUUL now must refrain from funding education programs, using paid influencers and several other marketing methods geared toward youths.

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