Lincoln nonprofit remains committed to southeast Nebraska amid rebranding

LINCOLN, Neb. (KLKN) – Despite a new name, the BraveBe Child Advocacy Center hasn’t changed its commitment to serving southeast Nebraska.

BraveBe, a nonprofit that works with children who have been abused, changed its name from the Child Advocacy Center last year.

Executive Director Paige Piper said the inspiration for the change came from the children the nonprofit serves.

“We serve more than just Lincoln, Lancaster County,” she said. “We work with 17 counties across southeast Nebraska, and what we want children to know when they walk through these doors is that we respect the courage that it takes to come to this facility.”

Piper said the nonprofit’s recent collaboration with the Lincoln Police Department’s special victims unit also helped spark the idea to rebrand.

“It was a really big deal for us to rebrand,” Piper said. “We knew that it’s a risk for any agency. We want to make sure that our community knows that we’re who we have always been, we’re the same center, we’re still offering the same services.”

Piper said the community had a hand in the change as well, with dozens of surveys finding an overwhelmingly positive response.

“We braced a little bit for reaction, but so many members of our community have been so moved by the branding and have recognized that those words mean something,” she said.

The nonprofit will be moving to an adjoining space with Lincoln Police on Feb. 1.

To learn more about the BraveBe Child Advocacy Center, click HERE.

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