‘Our number one way of building business’: Small businesses excel at Women’s Expo

LINCOLN, Neb. (KLKN) – The Lancaster Event Center was filled with vendors and customers for the sixth annual Women’s Expo.

While that title may seem like the event only includes women-owned businesses, it’s a bit more than that.

The expo hosts small businesses that care for women, while many owners face higher prices for supplies and labor costs.

“With the minimum wage, we did have to raise them a little bit to make sure all the groomers were getting paid adequately for their experience,” said the owner of Canine Designs, Danetta Jensen.

Dean and Heather Ritchey have been organizing the women’s expo for six years, highlighting local businesses and encouraging new customers.

These events are extremely important for small businesses, especially as they get started.

“This is how we built our business, through different expos like this,” said Dr. Spencer Brown, owner of Adjusted Life Chiropractic. “It’s just a really good way to get out and tell people how we’re different.”

The Women’s Expo hosted over 100 vendors and saw more than 3,000 customers in a single day. Businesses sold everything from candles, jewelry and baked goods to fitness memberships and spa treatments.

New vendors to the expo are excited about the opportunities the event provides.

“I think anybody will tell you, if you talk to any of us then you’ll hear the passion in our voice of how much we love to help people, to teach them how to do all this,” Liza Mendoza House said. Mendoza House owns LP Fitness.

Many small businesses have expos to thank for keeping their livelihoods afloat during a tough few years.

“I don’t know how we would’ve made it through COVID and just starting a business many years ago,” Brown said. “It was our number one way of building our business.”

If you missed the expo this Saturday, all vendors will set up at the event center until 5 p.m. on Sunday.


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